The
intention was to market the company only
through search engines as the marketing budget was limited.
In a months’ time, sales grew into thousands of dollars
with Pay-Per-Click (PPC) advertising and indexing the web
sites in the leading search engines for a natural (free)
listing. In a few months, a global strategy emerged and
in a year’s time, Heaven Fresh has operations on two
continents, in three countries and three languages.
The Heaven Fresh marketing strategy reduces overhead costs
using the online sales channel, and markets the company
through an online network, building search engine ranking
and brand.
Berenson Consulting is a partner in developing the Heaven
Fresh market strategies and market share in both existing
markets and in the new global market.
